According to FINRA, Jonathan Mendall Long (CRD #5992305) of Tampa, Florida, was barred from association with any FINRA member firm on April 29, 2024, pursuant to FINRA Rule 9552(h) for failure to provide information or keep information current as required by FINRA rules (FINRA Case #2023078681001).

The bar imposed on Long is the most severe sanction available through FINRA's expedited proceeding process and permanently removes him from the securities industry. Under FINRA Rule 9552, when a registered person fails to respond to a notice of deficiency regarding information obligations, a suspension is first imposed. If the individual still fails to comply after the suspension, the matter escalates to a permanent bar under subsection (h). This graduated approach gives individuals multiple opportunities to come into compliance before the ultimate sanction is imposed.

Long's permanent bar means he is prohibited from associating with any FINRA member firm in any capacity. This includes roles as a registered representative, investment adviser representative, supervisor, compliance professional, or any other position within a FINRA-regulated entity. The bar is recorded on Long's permanent CRD record and is visible to the public through FINRA BrokerCheck.

The duty to cooperate with FINRA and provide requested information is a condition of registration in the securities industry that every broker agrees to when they register. This obligation does not end simply because an individual changes firms, leaves the industry, or is the subject of an investigation. FINRA retains jurisdiction over associated persons for a specified period even after they depart from a member firm, and the obligation to respond to regulatory inquiries continues during this period.

Failure to provide information to FINRA is treated seriously because it directly impedes the regulator's ability to fulfill its investor protection mission. Without access to complete and accurate information, FINRA cannot effectively investigate potential misconduct, examine firm operations, or maintain the integrity of the public disclosure system.

Investors are encouraged to always verify the registration status and disciplinary history of anyone offering securities-related services. FINRA BrokerCheck is a free tool that provides this information and can help investors identify individuals who have been barred, suspended, or are otherwise not authorized to conduct securities business.